Do you really expect anyone but a "Laphroaig freak" (your words) to even be perusing this thread? The 10 yr old has much more of the "kick" associated with the brand . But the 15 yr old is one to be savored as one would with a Lagavulin. The Lagavulin is much more "civilised" and hence is more popular. Does this make it better? I think not. In this day and age of "least common denominators", I applaud Laphroaig for charting their own path and remaining true to the original vision of their founders. If you don't like their whisky, great, there's all the more for me and everyone else who appreciates a truly unique and no compromises product.