|Since we first launched in late 1996, we have kept careful track of the preferences of our associates, and this is now helping us to provide a range of new services that will bring whisky enthusiasts together using the Internet. Our focus will be to involve our readers in tastings, and share the expertise of the more experienced with those with a desire to learn more. We aim to be innovative in our approach, always doing things first (the others follow), and to use this place to entertain and educate without being pompous or too romantic about good whisky.
March 1997 - Online Tasting I
Our first Online Tasting involved participation of over 14,000 people who logged on to scotchwhisky.com to compare and discuss some of the more popular and more easily found malt whiskies. With the generous support of whisky companies and Charlie Maclean, we created an customisable java 'star' to visually represent whisky flavours and characteritics. (This is currently under-repair - we'll tell you when is back and running).
January 1998 - Online Tasting II
With the participation of Glengoyne and Highland Park distilleries, we extended our concepts into selecting casks based upon detailed tasting notes prepared by a panel of our readers. These efforts delivered two quite exceptional cask strength bottlings (see the Highland Park tasting notes) and our associates have a final chance to buy the remainder of these products to help them celebrate the end of the century.
For last Christmas we embarked on a modest delivery of whiskies and learnt a little about what to do, and what not to do, in providing a service into the US market. It is great to see old friends returning - despite our initial quite hazardous service levels - and also nice to build on this early start.
December 1999 - January 2000
This year we are delivering unusually
rare products - from five casks and from some interesting
historic stock of Macallan. For those who find these very
fine whiskies a little expensive we had a reverse auction of cask
whiskies; we have two different sample packs with tasting events
attached, and a good deal on some tasting glasses. We'll keep
this set of offers and some new events going well into the New
Year to ensure our readers can - if they so wish - enter the new
millenium with a little moral support from a glass of the good
stuff, or some related ongoing online entertainment via scotchwhisky.com.